Sexual Commodification of Men’s Bodies in Online Media

The presentation of information has developed into a new media format, i.e. online media. With its paperless benefits, online media has become efficient in its operation. During the processes of disseminating prepared content, the media was generally also applied to social media sites such as Facebook and Twitter. If the content showed elements of sexuality, it became increasingly attractive. To achieve its own market, a sexual commodification process had already begun. Commodification is a change in the exchange value, as stated by Marx and Mosco.