Afrizal, Andika and Akhyar Abdan, Fillah and Ilham, Prahardani and Bayu Dwi, Hartomo and Muhammad, Imam and Moch. Subechi, Nurcahyo and Edelweis Putri, Prima (2022) Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya. Prapanca, Jurnal Abdimas, 2 (2). ISSN 2798-4117
C-01 Peer Review Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya.pdf - Published Version
Download (200kB)
C-02 Peer Review Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya.pdf - Published Version
Download (201kB)
Abstract
Sumber Makmur Farmers Group located in Warugunung Flats Block Manyar B RT.4 / RW.3 Surabaya is a farmer group engaged in hydroponic-based horticultural crops, mostly dominated by housewives aged between 40-50 years. They use hydroponics as a side business to fulfill their needs. This Farmer Group still uses conventional marketing methods such as selling directly in the market or to certain agents, so that its marketing reach is relatively narrow and does not develop and is less ogled by the company. Based on the results of the survey, it was decided that group 11 would help Sumber Makmur Farmers Group to solve their capital problems with the right branding strategy to find potential investors.
Keywords: Farmers Group, Marketing, Brading
Item Type: | Article |
---|---|
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
Depositing User: | Admin Perpustakaan |
Date Deposited: | 12 Jul 2023 02:36 |
Last Modified: | 12 Jul 2023 05:08 |
URI: | https://repository.stikosa-aws.ac.id/id/eprint/298 |