Strategi Komunikasi Lingkungan Membangun Kesadaran Masyarakat Terhadap Kebersihan Sungai Jagir

The existence of Kali Jagir Surabaya is important for the sustainability of the economy and the life of the people, industry and commerce around the riverbanks. Water from Kali Jagir becomes the source for PDAM Surabaya which is processed into drinking water automatically depending on the condition of water quality. For the residents of the Jagir River, they are expected to have a role in maintaining the cleanliness of the river and the surrounding environment. The implementation of this community service seeks to build community awareness regarding the river environment which is the main source of human life through the application of environmental communication and how communication strategies are implemented. This awareness needs to be done collectively to jointly protect the environment in order to reduce damage and decrease environmental quality. Researchers used a survey method with the application of descriptive qualitative studies, namely researchers conducted interviews and observations by going into the field to examine the condition of the object and understand social phenomena from a natural point of view. In the implementation of community service, researchers produced infographic media products in the form of information banners on the Jagir river water pollution to residents in related locations.

Keywords: environmental communication, water quality Kali Jagir Surabaya, environment, communication strategy